Most carbon websites still explain portfolios in long lists of project names and standards. That works for specialists, but it makes it harder for everyone else to see the shape of the work. A map does that in one glance.
The Carbon Workbench project map is designed for that use case. Add your projects in the app, choose a layout and theme, then embed the live map on your website or portal. When you update the source data, the embed updates too.
What the map is best for
- Portfolio pages that need to show where projects are located
- Investor or partner pages where credibility depends on visible project spread
- Sales pages for consultancies or brokers showcasing active project pipelines
- Client portals where stakeholders need a simple, current view of project status
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Use the full tool in The Carbon Workbench for saved configurations, PDF-ready outputs, and access to the wider embed and reporting suite.
Use full tool in The Carbon Workbench →What to include on the map
| Field | Why it matters | Good practice |
|---|---|---|
| Project name | Lets buyers connect the map to your pipeline and materials | Use the market-facing project name, not an internal code |
| Type | Shows portfolio mix at a glance | Use clear categories like cookstoves, biochar, water or ARR |
| Country | Supports context and buyer confidence | Keep country labels consistent across projects |
| Status | Helps separate pipeline from issuing assets | Use honest categories such as development, registered or issuing |
| Annual credits | Adds commercial context without requiring a full pitch deck | Include rounded current estimates, not inflated aspirational numbers |
Embedding tips
Choose the right layout
The full layout works best when the map is the hero element on the page. The split layout works better when you want a visible project list alongside the map, especially on portfolio and investor pages where visitors may want to skim names quickly.
Match your site styling
The embed supports theme, accent colour and radius parameters so it can sit comfortably inside an existing brand system. Small visual adjustments usually go much further than heavily custom copy around the embed.
Use it as a supporting proof point
A map is strongest when it supports a portfolio story rather than trying to be the whole story. Pair it with a short paragraph explaining your project selection criteria, registry approach or target geography.
Where this fits in the customer journey
For many developers and brokers, the map sits in the middle of the funnel. It is less technical than a methodology explainer and more concrete than a brand narrative. That makes it ideal for pages aimed at prospective buyers, partners and investors who are past the first impression stage but not yet reading full diligence materials.