The Carbon Workbench includes embeddable calculators, impact counters, project displays and lead-generation widgets for teams that want public-facing tools on websites, client portals or investor pages. In practice, the best embeds do one of four jobs: help a visitor test a number, show current impact, present a carbon portfolio more clearly, or move an interested visitor into an enquiry.
The biggest mistake is treating embeds like a technical afterthought. They are really a publishing layer. If the surrounding page is commercial, educational or investor-facing, the embed should match that purpose instead of just being dropped in because it is available.
Which type of embed should you use?
| Embed type | Best use case | What it helps a visitor do |
|---|---|---|
| Calculator embed | Lead generation, early project scoping, self-serve education | Run a quick estimate without leaving the page |
| Impact counter | Homepage, reports, client portals, investor pages | Understand the scale of delivery or climate impact immediately |
| Project map | Portfolio pages, sales material, partner portals | See where projects are located and how a portfolio is distributed |
| Lead-generation widget | Commercial pages, offset services, consultancy landing pages | Estimate activity emissions and send a qualified enquiry straight to your team |
Where embeddable calculators work best
Service pages
If you are a consultancy, broker or project developer, a calculator on a service page can move a visitor from passive interest into practical engagement. A visitor who can test a number is much more likely to understand what you actually do.
Client portals
Embeds work especially well when a client needs a clean, limited view of one part of the workflow without accessing the whole dashboard. A project map or impact counter can be enough to communicate progress without exposing the full internal workspace.
Investor and partner pages
Project maps and counters are often better than downloadable PDFs for quick credibility. They update faster, they are easier to scan, and they give external readers something live to interact with.
How to choose the right public experience
If you want a visitor to estimate something for themselves, use an embeddable calculator. If you want them to trust your delivery, use an impact counter or project map. If you want both, use a counter high on the page and the calculator lower down where the visitor is ready to engage more deeply.
For carbon-market websites, the strongest pattern is usually:
- headline proof with an impact counter
- portfolio context with a project map
- targeted calculation on a service or methodology page
What the full embed documentation gives you
The embed docs show live previews, setup instructions and the available embeddable tools. They are the best starting point if you already know you want to publish an embed and want to compare calculators, display tools and lead-generation widgets in one place.
The follow-on guides below go deeper into the main display-style embeds and the wider setup flow: